Synthesis Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Synthesis Paper - Essay Example The advancement in telecommunication technologies presents greater opportunities for the growth and expansion of the education system in countries among other major sectors of the economy. Online platforms have undoubtedly contributed to improved student lives (Josh "Studies Explore Whether the Internet Makes Students Better Writers"). While most of the influences of the advancing technologies remain positive, the society continues to experience negative effects of the advancing technologies as the discussion below portrays. Culture is a social feature that influences the behavior of the people and the nature of their interactions in a society. Culture influences essential features of the society including attire, dietary and religions among many other equally important features of life. the four articles admits that the advancing telecommunication technologies continue to influence changes in different cultures thus succeeding in the development of such contemporary social features as popular culture. The dynamic nature of culture implies that culture changes. Whenever two or more groups of people interact, they are likely to borrow specific cultural features they consider better while abandoning their cultural features they consider retrogressive. The developments of new telecommunication technologies enhance interaction among people a feature that thus creates an effective platform for the sharing of cultural features. The invention of the internet was among the most iconic inventions globally. The internet provides effective and equally efficient platforms for communication enabling people to exchange ideas and information in real time. The development and subsequent use of smart phones thus increased traffic on the internet as more people currently access different sites on the internet through their smart phones. Stanford is an example of a university which has

HISTORY Essay Example | Topics and Well Written Essays - 1000 words - 4

HISTORY - Essay Example Colonies at the south had high mortality rates, prevalence of diseases, gender imbalances, and reproduction rates were very low. Northern colonies, on the other hand, had lower mortality rates with more women and children. Their populations grew naturally at faster rates. The demographic differences influenced population and migration patterns across the divide. The south-north divide was also characterized by social and cultural differences. Elites in the south amassed land, wealth, slaves and authority at the expense of the poor hence creating inequalities in terms of economic and social spheres. In the north, however, agriculture was practiced as a family affair hence minimum inequality was experienced. The north-south divide also had a political perspective. New Englanders in the north frequently had town meetings where they practiced corporate governance and cemented the social covenant. Moreover, Congregational churches grew in the north implementing Puritan principles. On the contrary, the south and middle colonies had royal and proprietary governments in that order. Moreover, they never organized themselves through town meetings but county or parish. Overall, religious devotion intensified in the north similar to educational opportunities. Aside from the variations, the regions had certain factors in common. English was the dominant language in most of the colonies although there were traces of Africans, Indians, creole and other European languages. Protestantism dominated most colonies in different forms: Anglicanism, Congregationalism and religious toleration. Moreover, most colonists succumbed to the notion of being the King’s loyal subjects – their regimes resembled the Anglo-American regime politically and legally. Despite all these, the patterns of settlement kept the north-south divide growing. New England: Cultural and geographical disparities pushed New

Milk and Ice Cream Essay Example for Free

Milk and Ice Cream Essay Don’t you think you should get kids to try more fruits and vegetables, especially since the new MyPlate guidelines say that half of their plate should be fruits and vegetables? Child obesity is a huge problem today and one of the best ways to counter this is to make vegetables more attractive to kids. That is why we developed a way to tempt fussy children: vegetable ice cream. Can you use the fact that people will eat just about anything if it is in ice cream form? The Ice Greens come in broccoli, lettuce, and malunggay flavors. This may sound unappetizing, but once you taste it, you might change your mind especially if you’re health conscious. This would even fit in the summer season because of the chills it brings on the summer breeze. OBJECTIVE —This Investigatory project aims to find ways to encourage children to eat bland vegetables by blending it into one of their favorite desserts: the ice cream. It is known that children naturally dislikes vegetables but by imbuing the nutritional value of vegetables into their favorable dessert, the researchers conducted experiments on how effective it is. —This is also to make vegetables appetizing and appealing to the eyes of the children. Basic Ingredients: concentrated soymilk malunggay fresh leaves banana fruit (any table-type) sugar (condensed milk or honey) soybean oil or virgin coconut oil So with the above ingredients, let’s all experiment. Go, go, go! 2 cups milk 2 cups heavy cream 2 eggs, beaten 1 1/4 cup sugar 1/4 teaspoon salt 1 cup puree bananas 1/2 teaspoon vanilla extract 1/8 teaspoon nutmeg In a saucepan, combine the milk, cream, eggs, sugar and salt. Cook and stir over low heat until mixture thickens slightly and coats the back of a spoon. Refrigerate the mixture until cool. Combine the cooled custard with the bananas, vanilla and nutmeg. Pour into freezer container. Freeze according to manufacturer’s instructions.

Techniques Used By Advertisers To Influence Consumer Behaviours Media Essay

Techniques Used By Advertisers To Influence Consumer Behaviours Media Essay The development of modern advertising from the late 19th Century was driven and heavily influenced by psychological advertising and the technological changes of the time. Inspired by World War I propaganda and behavioural psychology, psychological advertising aimed to build upon consumer fears, needs and desires to promote and sell goods. It is fundamentally the grounds from which modern advertising was built upon. Technologically, The Depression had ended and with it saw the beginning of mechanised production. This led to the introduction of corporate manufacturers who turned to advertising to create a demand for their products and services. Other influences that advertisers used to promote consumerism were the use of the breakdown of social barriers, building on and creating needs for consumers (whether this be material or social), creating images and ideals related to products and market targeting. It was a time of social change influenced by these new technologies and forms of ad vertising which saw traditionalistic standards and morals be replaced by a materialistic and consumer driven culture particularly in womens role in society. Of all the forms of advertising the insurgences of nationally branded goods have had the most impact in shaping a consumer driven culture. After the depression, which spanned between 1870 the late 1890s production became mechanised which inturn allowed for the mass production of goods. The changing nature and significance of consumption grew not from the autonomous changes in the life of the citizen or the family but from the intersection of such changes with the emergence of large scale consumer goods industries.  [1]  However, the industry began to overproduce and therefore advertising was required to encourage consumers to buy the products the manufacturers began creating their own demand for their products. They were the first to have large scale national campaigns with a strong emphasis on branding and product identification and many of the enterprises still maintain strong market domination (in the United States) and continue large-scale advertising campaigns. These inc lude: Proctor and Gamble, Colgate-Palmolive, Campbell Soups and H.J Heinz.  [2]  With this influx of branding came a new style of advertising, there was less emphasis put on informing the consumer it was now about grabbing their attention making them feel like they need your companies product over the competition. As Schudson states eye catching appeal became a more vital attribute of a product, examples of which are; Good morning! Have you used Pears Soap? And National Biscuits, Lest you forget, we say it yet, Uneeda Biscuit. Slogans lead to the differentiation of almost identical products, creating a synonymous relationship in consumers minds. The late nineteenth century saw the introduction of the department store, this was a turning point for consumer industry as people were now shopping in a setting driven by choice and competition -one simply did not enter a shop and askà ¢Ã¢â€š ¬Ã‚ ¦for an item. In the department stores, things were displayed and the shopper had a range of things to observe.  [3]  Due to this increase in consumer choice it fuelled an influx of advertising in newspapers as the department stores competed for the consumers attention. The need for product differentiation and therefore the advertising industry was evident. From the late 1880s techniques in advertising began to change. Editorial space in newspapers was dropped from seventy percent to fifty percent to allow more space for adverts and of this, twenty three was department store advertising  [4]  . Department store advertising was also responsible for pressuring newspapers to adopt new techniques in printing processes drawn from the poster. From 1867 large lithograph could be printed, allowing for larger type, illustrations and colour to be used in advertisements. Eventually they gave in and at the turn of the nineteenth century newspapers began dropping their column limitations allowing for the introduction of pictorial advertisements. This caused traditionalistic standards of advertising to disappear and give way to the vigorous inventiveness of advertisers as they sought new ways to promote goods and services.  [5]   One of these new ways of promotion was that of radio advertising. Radio had a strong presence in Britain due to the popularity of the BBC. However advertising through this medium had a negative stigma attached to it due to radio being viewed as a fundamentally cultural and entertaining medium. Radio advertising in Britain had begun with subliminal or sponsorship advertising in its cultural and entertaining programs with products and services being introduced through its radio dramas and entertainment (much like product placement in modern day television and films.)  [6]  Advertisers feared that there would be a negative reaction by the radio listeners for intruding in a medium that provided cultural, entertaining and educational resources. However once radio gained national coverage in the United States advertisers could not resist in the new medium to grab consumers attention. One of the main persuasions was radios ability to override consumers choice in viewing an advertisement , in comparison to print media if the consumer were tuned in to the radio they would hear the advertisement regardless of their interest in the product or service. The other persuasion was its ability to reach women during daytime programs. During this time, in the early 20th Century women were the decision makers when it came to consumer choices, they carried out the household shopping, and so there was an influx of advertisements appealing to the typical housewife. Radio as an advertising medium began to flourish during the 1920s and many of the large companies assisted their print ads with radio advertisements. Once advertising in radio was established there was now no media that was free of advertisings influence driving the notion of the 1920s as a consumer driven culture. Advertising techniques also included the endorsements of products by industry professionals. These advertisements normally featured some kind of medical professional or ministers testimony and they played on the idea of influencing the consumers emotions, creating an idea in their mind of the need for the product. At the turn of the 19th century patent medicine, like department stores were a fundamental part of the advertising. Essentially patent medicine advertising sought out to establish a comprehensible and memorable name for their product one which the consumer could remember and feel comfortable with. Secondly was the promise that the medicine was intended for, for example they promised to cure womens illnesses, colds and flues and various sexual ailments.  [7]  However, almost all of these products were unreliable and did not follow through with their promise and so advertising was needed in order for the products to be successful. Transportation, particularly the introduction of intraurban rail lines changed the spatial possibilities of daily life  [8]  . It allowed for people to work and shop further away than walking distance. It was an inexpensive and reliable transportation method and it caused a breakdown of social barriers the rich and the poor began travelling together.  [9]  These social barriers were also broken down through the portrayal of America as an affluent, classless society  [10]  in the advertisements of the early 1900s. The ads strived to convey the message that equality could be achieved as the middle-class could purchase the same product or service as that of the very rich. This was emphasised through slogans such as any woman can and every home can afford.  [11]  Domestic products were portrayed in a luxurious fashion and they borrowed characters and images from that of royalty in Europe. After the establishment of the mechanisation of production and new technologies were being supported, an influx of new inventions was released onto the market. Manufacturers identified that extensive advertising was required in order to create a demand for the products. These advertisements not only had to inform the consumer of the new technologies but they played upon new social standards particularly that of the modern day woman as many of the new inventions were electronic domestic appliances, for example; sewing machines, vacuum cleaners, washing machines and electronic stoves and ovens. The manufacturers aimed to demonstrate that by using these appliances more time would be left for the most fulfilling reward leisure time.  [12]  And so, advertisers placed less emphasis on the actual product and portrayed the housewife carrying out leisurely activities, as reinstated by Marchand The desirability of the depicted substitute activity was the very essence of the ads appeal.à ‚  [13]  In most of these types of advertisements the actual product was absent or inferior to the activity that resulted due to the use of the product or service. Evidence of this can be seen in the advertising campaign during the 1920s of the American Laundry Machinery Company. This campaign, which was printed throughout numerous mass-circulation magazines, accentuated the pleasures that would arise from sending the family washing to a commercial laundry service. These ads showed women enjoying sociable and entertaining activities as opposed to slaving away with the washing. A quote from an advertisement published by the Association of the Laundry Owners National asks women the question Does the weekly washday take its heavy toll of hours that you could spend so joyously, so profitably in other ways?  [14]  Apart from the associations logo, the actual task of washing is not illustrated in the advertisement. The advertisements of this time, in comparison to those prior to th e turn of the nineteenth century, emphasised less on factual information and more on the actual consumer. This emphasis on the consumer led to, what academics refer to as a consumer culture. Traditionalistic values of the morals and ethics of hard work and self-denial were being replaced by an emphasis on materialism and individual pleasures as the way of leading a happy and fulfilling life and many conservative critics believe that advertising was responsible for this new consumer driven culture.  [15]  In 1890 Weber wrote material goods have gained an increasing and finally an inexorable power over the lives of men as at no previous period in history.  [16]  Evidence of this can be noted from the success of the Listerine advertisements of the early 1920s where consumers were persuaded to use Listerine mouthwash to combat the so-called disorder of halitosis. At the time of these ads going to press sales of Listerine dramatically increased. The advertisements drove the consumer to discover a new need  [17]   something that without the advertisements the consumer would not ha ve strived to fulfil. Therefore it can be concluded that the success of these types of advertisements, whether it be creating a new disorder, as in the Listerine ads, or telling women that wash day will steal their youth and beauty play upon influencing the emotions of the consumer and creating in their minds a false need.  [18]   There are many arguments regarding advertisings influence on the society and culture during the first half of the twentieth century. Changes in the market due to new technologies and the increase in production created a need for advertising that prior to the time was not required by manufacturers. Techniques used to sell this influx of merchandise were effective and somewhat immoral in cases. There is no argument however to ignore that on a whole, particularly in the United States that the society of the time had become more material dominated and traditional standards of living were becoming less dominant. However there is not enough evidence to suggest that advertising caused a consumer culture but rather both the technological advancements and the influence of advertising and other mediums of the time drove the social change.

During this essay I will be exploring and comparing two of Carol Ann :: English Literature

During this essay I will be exploring and comparing two of Carol Ann Duffy’s poems, Education for Leisure and Stealing Comparison between two of Duffy’s poems. During this essay I will be exploring and comparing two of Carol Ann Duffy’s poems, â€Å"Education for Leisure† and â€Å"Stealing†. In both of these dramatic monologues Duffy clearly portrays a certain persona, the character in â€Å"Education for Leisure† is shown as a young adult, that, because he has been ignored, is trying to find power by killing living things. Similarly the character in the poem â€Å"Stealing† is ignored and friendless and so resorts to stealing just for the thrill of it, often stealing things that aren’t useful to him. The character in the poem Education for Leisure is very egocentric, â€Å"I breathe out talent on the glass to write my name† this shows that he really believes that even the air he exhales is important enough to be classed as talent and he writes his name on it as if it was an autograph. He also says â€Å"I could be anything at all, with half a chance.† This shows that he isn’t given the chance to be anything that he wants to be and that he is quite ignored by others. This helps explain why he goes on his killing spree, its probably because people don’t acknowledge him that he wants that kind of power of someone, or something so he isn’t ignored anymore. The character in the poem â€Å"Stealing† is very lonely, when talking about a snowman he once stole he says â€Å"I wanted him, a mate with a mind as cold as the slice of ice within my brain.† This shows that what he wants is a friend that is just like him, someone he can relate to, because no one else could understand. He also says â€Å"Sometimes I steal things I don’t need† He does this because he got a thrill out of doing it the first time and it gives him a sense of power of who he is stealing from. The quote â€Å"I sigh like this - Aah† shows the satisfaction he gets when he is stealing, and the short sentence â€Å"Mirrors.† show that he likes to see himself, and he sees it as a

The Healthcare Environmental Checklist Essay -- Healthcare

The built environment undoubtedly affects the quality and care to the patients and family members. Patients and family members are expecting from a health care organization a well built environment that is suitable and accessible, caring for family, encouraging or beneficial to wellbeing, confidential, considerate, secure and safe. The environment checklist is an assessment tool that will help healthcare organizational designers and health care administrations accumulate information about consumer’s needs, measure satisfaction, and provide facility comparisons for molding the industry’s best practices. I reviewed the environmental checklist in my facility and discussed with my nursing manager the areas that need improvement and the areas that performing well. The three most important areas that I would address that needs to recover are 1.Information systems in place, 2.Staffing requirements and 3.Patients discharge. 1. Information systems in place. The rising cost of healthcare and the lack of health insurance coverage for over 15% of the U.S. population have appeared as important political, economic and policy concerns. Hospitals have to find ways to develop effectiveness to drive down the cost of their services. Hospital organizations in United States are facing pressures to control costs, and to improve quality outcomes. Information systems (IS) have an integral role in addressing these challenges. Successful presentation of Information systems (IS) in the healthcare industry can create new professional models. Dramatic improvement in technology improves the availability of clinical data with no time and so improves patient outcome and care management. Information technologies can assist in the reform of organizations and h... ...tcomes. Works Cited Fichman, R., Kohli, R., & Krishnan, R. (Eds.) (2010). THE ROLE OF INFORMATION SYSTEMS IN HEALTHCARE ORGANIZATIONS: Synergies from an interdisciplinary perspective. Retrieved from http://www.informs.org/Pubs/ISR/Special-Issues/Special-Issue-on-IS-in-Healthcare Health Information Technology. (2011). Retrieved from http://www.kaiseredu.org/issue-Modules/Health-Information-Technology/Background-Brief.aspx?&lang=en_us&output=json Healthy Work Environments: Standards. (2011). Retrieved from www.aacn.org/WD/HWE/Docs/HWEStandards.pdf Heller, B. R., Oros, M. T., & Durney-Crowley, J. (2011). The Future of Nursing Education: Ten Trends to Watch. Retrieved from http://www.nln.org/nlnjournal/infotrends.htm Hughes, R. G. (2008). Patient Safety and Quality: An Evidence-Based Handbook for Nurses. Retrieved from http://www.ahrq.gov/qual/nurseshdbk/

My Interpretation of the Chrysanthemums

My Interpretation of â€Å"The Chrysanthemums† â€Å"The Chrysanthemums† is one of John Steinbeck’s popular short stories. â€Å"The Chrysanthemums† represents inequality of gender, limitations, and feminism. The story is about a married woman living in the early 1900s who longs for a more exciting, meaningful existence. Elisa Allen is intelligent, accomplished, attractive, and ambitious. Yet she feels confined in her life and marriage. Steinbeck uses the world around Elisa to give the reader a comparison to her life. The story takes place in the Salinas Valley at her husband, Henry Allen’s, ranch in the foot-hills.Steinbeck opens the story up by describing to us how the fog closes off the Salinas Valley from the sky and from the rest of the world. â€Å"The high grey-flannel fog of winter closed of the Salinas Valley from the sky and from all the rest of the world† (438). This comparison shows how Elisa feels inside. Even her house compares to a prison. â€Å"Behind her stood the neat white farmhouse with red geraniums close-banked around it as high as the windows† (439). Elisa spends most of her days alone, behind her wire fence. She feels cut off from society.Elisa’s husband works as a successful rancher but doesn’t involve the smart and interested Elisa with the business of the ranch. In his eyes she belongs in the house or the garden. They don’t have an intimate relationship and it lacks any kind of romance. In the beginning of the story, she watches from a distance behind the wire fence as her husband talks with the men in suits but Henry does not invite her over. Elisa wants to travel and be free to do as she pleases but is suppressed by society because of her gender. She becomes intrigued when she meets a traveling repairman by his way of life.When Elisa expresses interest to him about his life, â€Å"It must be very nice. I wish women could do such things. † The wanderer tells her, â€Å"It ain’t the right kind of life for a woman† (445). Elisa feels a little off-put by his response and tries to argue with him. Elisa asks â€Å"How do you know? How can you tell? † He protests â€Å"I don’t know ma’am, of course I don’t know† (445). We are given the impression of strength and capability in Elisa. We can tell Elisa’s a good nurturer because of the way she tends her garden and keeps a clean organized home.Her chrysanthemums are the biggest healthiest chrysanthemums around. Despite all that she has no children. Elisa puts all of her motherly energy into her flowers to fill the void of childlessness. Henry makes the statement to Elisa how she could make anything grow. â€Å"You’ve got a gift with things, some of those yellow chrysanthemums you had this year were ten inches across. I wish you’d work out in the orchard and raise some apples that big† (439). I believe this represents El isa’s fertility and Henry’s lack thereof. Steinbeck describes Elisa’s clothing in the beginning of the story as masculine. A man’s black hat pulled low down over her eyes, clod-hopper shoes, a figured print dress almost completely covered by a big corduroy apron with four big pockets to hold the snips, the trowel and scratcher, the seeds and the knife she worked with. She wore heavy leather gloves to protect her hands while she worked† (438-439). This description reflects her lack of sexuality. Shortly after she meets the traveler she begins to shed some of these items, like the gloves and hat. At first she feels irritated by the insistency of the man because she had no need for someone to repair her pots or sharpen her scissors.Her attitude changes toward him when he expresses interest in her flowers. The thought of her chrysanthemums shared with another part of the world makes Elisa feel like a little part of her might escape. Her demeanor suddenl y changes. He makes her feel intellectually and physically stimulated. Her feminine sexuality awakens. She turns the conversation of the chrysanthemums into something sexual. â€Å"When the night is dark-why, the stars are sharp-pointed, and there’s quiet. Why, you rise up and up! Every pointed star gets driven into your body.It’s like that. Hot and sharp and lovely† (444). She completely surrenders herself to him as manifested by her kneeling before him â€Å"like a fawning dog† as she hands him the chrysanthemum shoots. But despite all that, the traveler holds no interest in her or her flowers. This symbolizes society’s rejection of women in the workforce no matter their talents. Elisa has hope of a more interesting life. She takes special care in dressing for dinner. She stares at herself naked in the mirror. She pokes her chest out and tightens her stomach.She puts on sexy lingerie and a dress that brings out her beauty. She puts make-up on. By Elisa looking more like a beautiful sexy woman, she is stepping into her femininity. When Henry gets home and starts dressing for dinner Elisa nervously waits on the porch for a reaction on her appearance from her passionless husband. â€Å"She looked toward the river road where the willow-line was still yellow with frosted leaves so that under the high grey fog they seemed a thin band of sunshine† (447). Sunshine symbolizes happiness, she’s slightly hopeful for some happiness in her life.When Henry walks out onto the porch he feels off-put by her appearance. She fishes for a complement. Henry tells her she looks strong and she comments back to him â€Å"I am strong. I never knew before how strong† (447). Before they leave Elisa goes into the house and takes extra care in putting on her hat and her coat, which I think is interesting because she doesn’t put on gloves so there is still a feeling of feminine sexuality there. She isn’t hiding herself like in the beginning of the story. As Elisa and Henry drive to town she sees a black speck in the road.She immediately knows what it is, her chrysanthemum shoots she had given the traveler. He tossed them out on the road. She feels betrayed by this man. He didn’t care about her flowers, he only wanted her money. Her hope dwindles. Elisa starts to step back into herself. This act symbolizes how society deems woman as unimportant just as how the traveler sees her flowers as unimportant. She then asks her husband if they could have wine with their dinner. She tries to satisfy some of her needs through this small act of abnormality. She then asks her husband about going to watch the men fight.Henry says he will take her but doesn’t think that she will like it and was unaware that she was interested in such things. Elisa asks if any women go to the fights, Henry tells her there are some that go. Elisa changes her mind because she understands that it is not acceptable for a lady in those times to watch such things. Now she could have gone to the fights, of course, but fear holds her back. I believe in that moment she loses hope for a brighter, more exciting existence. â€Å"She turned up her coat collar so he could not see that she was crying—weakly like and old woman† (448).Notice how she covers her body again. I think the assumption can be made by the last sentence in the story that Elisa’s life doesn’t become what she subconsciously hoped. She realizes her closed off, uneventful, lonesome way of living will continue. She grows old with this same unsatisfactory life, no children, passion, or exploration. â€Å"The Chrysanthemums† is an interesting story because it was published in 1937 when a married woman’s only place in society was at home, yet it is unashamedly written in the point of view of the woman.This story was carefully written by Steinbeck so we as readers don’t condemn her for her actions. We could have felt that she was betraying her husband in a way by flirting with the wanderer. Instead we sympathize with her and understand her feelings, and why she does the things she does and feels the way she feels. It is almost like John Steinbeck could see into the future and what was to come. Did he see society’s unequal treatment of women and men? Did he feel that it was wrong to treat women as if they had no other use in society?I believe he did. He uses this story to show the society of that time the inequality of men and women, and the way it makes a woman feel. The reader reads this story and doesn’t even realize that what they are feeling is compassion for Elisa Allen because of limitations that are set on her and every other woman at that time. This story could have been a very strong political tool in its time for feminism. Bibliography Steinbeck, John â€Å"The Chrysanthemums† The Seagull Reader Stories. Ed. Joseph Kelly. 2nd ed. New York: W. W. Norton, 2008. 437-448. Print